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Morning drives don't get much better than this. It's beautiful, crisp and swimming in sunlight. The backdrop is southern Spain's gorgeous Costa del Sol. We sit atop napa leather chairs that are massaging and ventilating our backsides. The speedometer needle hovers around 200 kilometers per hour with nary a sound to be heard from the outside world. The only audible noises are the muted hum of a 612-horsepower biturbo V12 and the occasional sigh of sheer sensory satisfaction slipping from our mouths. It's a balancing act that would challenge a Cirque du Soleil performer. When you're one of the most prestigious car companies in the world and it's time to update your flagship, certainly you want to wow the crowd with some new material, but you also want to maintain your trademark style and personality. Especially when you have a 90-percent owner loyalty rate (meaning the S-Class enjoys a helluva lot of repeat business) and you've dominated your market segment for years. A tough challenge indeed. ![]() Bucking industry convention, Bentley chose not to unveil its glitzy new flagship at an auto show, instead taking it to this year’s Pebble Beach Concours d’Elegance, where many attendees can afford to buy one on sight. But no one was allowed in the car, and very few details were provided. For roughly 40 nights a year, a small patch of blacktop in Downtown Los Angeles becomes the most sought after real estate in Southern California. It's a parking lot across the street from the Staples Center, home of the L.A. Lakers NBA team, and unless you're a season ticket holder or Kobe Bryant's mother you're not getting in. Or so we thought. |
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