A long-neglected segment in the U.S. market, the subcompact scene has suddenly gotten very interesting. First came Honda's second-generation Fit, which set the bar for the other contenders. Then, Ford's Euro-cutie 2011 Fiesta made its stateside debut, followed shortly thereafter by its distant cousin, the Mazda2. All along, Hyundai's Accent soldiered on as competent, if somewhat unremarkable, contender in the segment. Its competitiveness in the U.S. market was also hampered by the lack of a five-door configuration.

Now that Hyundai has finally gained respectability with consumers and critics with such models as the Genesis, Equus, Sonata, and new Elantra, the automaker is looking to dominate the subcompact segment with its all-new 2012 Hyundai Accent. No longer an also-ran, second-tier competitor, the new Accent has upped its game substantially. In equipment, style, and pricing, it poses the most serious and credible threat to the Fiesta and Fit to date. The one casualty of this re-imagining is the three-door hatch. In fact, the only three-door models in the segment are a version of the Toyota Yaris and Fiat's recently introduced 500 subcompact, which isn't offered in any other style.

So what's there to get excited about with Hyundai's new entry-level offering? Try the segment's only direct-injected engine, which also now happens to be the most powerful, at 138 horsepower and 123 lb-ft of torque. That bests the next-most-powerful Fiesta by 18 horsepower and 11 lb-ft. The 1.6 liter DOHC engine also features dual continuously variable valve timing on the intake and exhaust camshafts. With all this technological wizardry, the Accent still manages a segment-leading 30 mpg city and 40 mpg highway. True, certain trims of the Fiesta manage the big 4-0 on the highway, buy Hyundai is proud of and quick to point out that the Accent's fuel economy ratings apply across the board, regardless of body style, transmission, or trim level.
Speaking of transmissions, it's six speeds for everyone, whether you're of the shift-it-yourself or slushbox persuasion. Automatic models also include an Active Eco button that further optimizes fuel efficiency up to 7 percent in real-world driving, Hyundai claims. However, the fuel frugality in this mode usually comes at the expense of throttle response and overall driving enjoyment.