It is always in the run up to a major motor show that leaks begin to surface. Such is the case with the much talked about 2010 Hyundai Equus. The executive-level luxury car will be shown off as a second generation in March.
We got a taste of the exterior two days ago, when the Equus was shown off to journalists in Korea. So confident is Hyundai in the competitiveness of their executive car, that they gave the journos the opportunity to do a side by side comparison with the Lexus LS460L and the Mercedes-Benz S350.
Now we get a peek at the interior, showing a 2 + 2 configuration kitted out with leather upholstery and a nicely toned wood trim. Piano black lacquer also looks to be available. Rear passengers get the benefit of a center console with several different compartments, buttons and controls. These presumably control a separate climate system, and the audio system.
In front, a large LCD screen is built into the dash, but not dominated by too many buttons, as so many center consoles are these days. The driver has quick access to features on an upgraded steering wheel. Also included is the Driver Information System, Hyundai"s answer to iDrive. Multi-directional seating is functioned by the buttons built into the door sill.
Supposedly, this car has a 17-speaker Lexicon music system cranking out 500 watts of sound. If that doesn"t cushion you, maybe the nine airbags will.
Hyundai has yet to confirm the appearance of the new 2010 Hyundai Equus at the Geneva Motor Show, but the car is due to go on sale that same week. With a little luck, we"ll get to play around with this thing in a few weeks.
Source: Hyundai Blog
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Tags: 2010 Hyundai Equus, Hyundai Equus
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Hyundai Equus Revealed to Journalist in Korea (18 comments)
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very luxurious... i like this car, more than its Lexus and VW rivals...
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by joelynn | February 19, 2009 2:48 PM
WOW!! This looks like a top of the line Mercedes or Lexus. Why doesn"t the americans learn?...
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by Maestro | February 19, 2009 2:50 PM
I have to say... It"s Looks Really nice inside. Would look better with bigger wheels 19" 20" Maybe. But will it drive as well as it"s rivals. And if it does all i can say is well done. "Cracking car".
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by honest1 | February 19, 2009 3:00 PM
OUCH!!! That"s hot. When Hyundai came to America in the late 80"s, they were the butt of many a joke. Not anymore.
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by rickyb | February 19, 2009 3:17 PM
Only the Americans aren"t progressing, or even going backward. Shameful...
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by awhk | February 19, 2009 4:03 PM
Hmm, I see so many elements from Cadillac, Lexus, Merc and others so it"s no use counting, but we have to get use to it, this is what Hyundai dose, and the logo from the steering wheel, look almost as a Honda logo.
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by Renegade | February 19, 2009 4:13 PM
I don"t think the logo looks like the Honda at all. No point of the logo reminds Honda. And the logo has used from 1st Generation Equus
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by U.Will | February 19, 2009 5:41 PM
no "still a hyundai" comments, I"m a bit surprised lol
Hyundai can make high quality and decently priced cars, now they"re going upwards and that"s great cause Genesis proved they have great abilities to do it
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by kimbo | February 19, 2009 4:20 PM
Still a Hyundai... but they"re getting there.
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by imasa | February 19, 2009 5:14 PM
Although these still aren"t my personal taste in cars, I have to say that I am hugely impressed with the progress Hyundai has made. Cheers to them.
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by rcw | February 19, 2009 6:08 PM
Even if it has some elements from other car makers i think Hyundai are getting there. Theyve improved alot but i still dont see Merc and Lexus customers moving to Hyundai yet .. But a huge change since they released the Genesis good job Hyundai
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by oblivious50 | February 19, 2009 7:08 PM
P.O.S.!!!! Uncle bought the Genesis brand new, check engine light would not go off after he hit 2k miles! replaced Tranny after 8k miles! then engine after 12k MILES! then returned the whole car for a refund after filing law suit! Hyundai Equus = knock off front of mercedes and knock off back of lexus. this car is gonna be complete over priced cheeeep FAIL! GO BACK TO MAKING UR CRAPPY CARS WERE U REPLACE UR TRANNY EVER 40K MILES! piece of shaiyza! ~proud hater of Hyundai~
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by vssr | February 19, 2009 10:17 PM
i dont like Hyundai either.
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by BabyMilo | February 19, 2009 11:11 PM
when VW released their Phaeton, which I must say it was some car (I still like it today - simple and teutonic design for the exterior), their hope was that this car will make an entrance for VW as a premium - luxury car brand producer (strictly VW)... but it was a wrong bet... and a huge sales failure! If you wanna buy one as second hand today, you can find it almost for nothing compared to it"s "new" price... the point of all this? If someone wants a premium-luxury car, in my opinion, will go for a well established brand not for a new one that builds small people"s cars! I"m not saying that this Equus looks bad (although it"s like chinese cars copying the BMW X5, Smart, Fiat Panda, etc, nothing original, nothing new, nothing to make you turn your head when seeing one), but it"s not something that many people will consider if they want to spend at least 30K (euro"s) or so for a new car! BTW: I think they (Hyundai designers) should have been more original in their quest for market shares or maybe they thought that a successful existing competition design will work just fine... sorry for them
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by freeway | February 19, 2009 10:32 PM
phaeton was what...100k?(USD)
if hyundai were to release this car it should be priced around 50~60k, 5 series price range. 7 series for a money of 5 series kind of campaign,,,,,it"s still too expensive for hyundai though,,
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by seungk | February 20, 2009 8:27 PM
meh, the plastics look cheap probably fake wood,and pleather. Plus i woulnd feel special in one of these even if those 3 statements werent true becuase at the end of the day it is still only a Hyundai. I think it is ok that Hyundai are trying to improve their brand name but i dont think that they will every be concidered as a luxury brand that competes with BMW, MB and Audi
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by BabyMilo | February 19, 2009 11:10 PM
Wow. Please make right hand drive. Please bring it to Australia.
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by carbonsigma | February 20, 2009 12:26 AM
Car manufacturers, please, if you have to have a wood interior, look at how Jaguar does a wood interior in the XF. If you then decide that adding a few acres of tacky fake wood instead somehow makes your car "upmarket" or luxurious, promptly punch yourself in the face a few times. Fake/fake looking wood in cars is as classy as wearing a tuxedo tshirt at a wedding. Let fake wood interiors go the way of perms, mullet hairstyles and shoulderpads in jumpers, they don"t belong in the 21st century. let them die, its the only humane thing to do.
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by genie | February 20, 2009 10:55 AM
you know when you want to buy for yourself something really cool ( LCD TV,phone , laptop or anything ) and you don"t have enough money to buy the original and you find a chinese knock-off that looks the same and it"s 10 times cheaper ? this is it
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by unzedober | February 20, 2009 7:15 PM
But it doesn"t look like the real thing, it looks like a cheap knock-off, and though the wood is real, as i"ve said they"ve managed to make it look fake. Again, look how the Jag XF does a wood interior, thats classy. The wood looks natural and real, it isn"t polished up to the point it looks plastic.
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by genie | February 21, 2009 3:22 AM
Actually, they used real wood on this thing,
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by seungk | February 20, 2009 8:22 PM
well, guess what I used to own 3-series bmw, gave me more problem than an other car i"ve driven
Ignition went off while I was on highway going 70, I almost died that day
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by seungk | February 20, 2009 8:29 PM
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