Not a very imaginative name but Kia thinks it"s a magic number so it will be calling this concept simply the No 3 Concept. Okay.

The Kia No 3 is a compact car designed by Peter Schreyer, who heads the Korean brand"s European design studio. The design features Kia"s new face, with a new composition of headlights, badge and front grille. It"s 4045 mm in length and comes dressed for the Geneva show in a matte Titanium Grey finish.

Question: When will Asian brands come up with their own styling paradigm? The car looks a little like a Ford Fiesta, wouldn"t you say? In fact, it looks a lot like a Ford Fiesta. But no accusations will be made here. It just looks like a Ford Fiesta.

But there is something new here and you have to look and see for yourself. The No 3 features a panorama glass roof that"s become rather popular in recent years. But what is strange here, to say the least, is the diagonal supporting bar that starts at the A pillar on the passenger side and connects to the B pillar on the driver"s side of the vehicle. It makes this car"s top end looks like all glass (don"t worry, there is an automatic visor) and you have to decide for yourself whether it works for you or not. No judgments will be made here.

Kia seems to be promising that the No 3 will one day make it to production by stating in its press release that it is "keeping up its reputation for showing concepts that lead to reality."

If so, one can wonder what this car will really be like. Seeing it somehow isn"t enough.

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