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Mazda / Inside Look: Mazda Shinari Concept and Sky Engines

Inside Look: Mazda Shinari Concept and Sky Engines
Kodo Red: Mazda's New Design, Tech In-DepthMazda global design boss Ikuo Maeda's nickname is "Speedy." Though he earned the moniker on the racetrack as a keen amateur racer, Maeda is also quick in the design studio. Since succeeding Dutchman Laurens van den Acker in April 2009, Speedy Maeda has masterminded a complete rethink of Mazda's design direction.Shinari, the concept car revealed in Milan on Monday, introduces Maeda's new Kodo look. But you already knew that. Despite Mazda's attempt to enforce a Friday publication embargo, photographs and information (some of it inaccurate) hit the Internet only hours after the car was revealed to the first of several groups of international media scheduled to see it through the course of this week. (This media-only event is possibly the car's only appearance; Mazda will not display it at Paris show in late September and may never exhibit it as a motor show).

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